Our founder, Elice Davis, developed a deep love for animals from a very young age. Later in life, after unexpected health issues, she became passionate about pursuing an all-natural, toxin-free lifestyle—and pursuing the necessary education to become a Nutrition Consultant & Master Herbalist.

She took all she learned from her own holistic healing journey and began to apply these clean-living principles, practices, and techniques to her own dog's care. When she couldn't find canine-centered products that met her standards, she began to make her own.

And in 2006, Elice blended her two passions—holistic health and animals—and founded the Natural Dog Company.

Today, our team of dog lovers and pet health experts continues to obsess over ingredients and produce the highest quality holistic solutions for dogs of every age, size, breed, & gender.